FERRENTINO, DONIS

& ASSOCIATES

Ferrentino, Donis, and Associates serve people living in the Chicagoland area seeking legal assistance for real estate, family law, personal injury, workman’s compensation, and criminal law. 

challenge

After getting to know the client's needs, we identified the project goals, which were a meaningful brand identity, a memorable website experience, and a visual brand that is approachable and communicates trust.

solution

After exploring pictorial, abstract, and lettermark logo designs, the client and design team chose an abstract mark. The main themes we tried to communicate in these explorations were empowerment and justice. These concepts directly tie back to the firm’s values. They are communicated in the thick, bold line weights in our abstract and pictorial logo and in our typography selection throughout. The final logo is meant to communicate strength and stability, with the lower blocks being the attorneys and the higher, angled block being the client, supported by the attorneys through legal guidance.

In the research and development of the website, the team developed a clean and simple site design where the user can choose English, Polish, or Spanish. We then conducted user tests with two, distinct website prototypes to ensure prospective clients could navigate the site with ease regardless of background, age, and native language.

Design Team Alex James, Nikola Jelinkova, Wesley Enriquez